Build A Professional Website
Mick Hegarty, Strategy & Commercial Director, BT Business, shares some top tips on how you can you build and host a professional website.
The number of people starting and growing a business from home rose dramatically last year to 2.8 million - an increase of 300,000 people going it alone. This bodes well for an upturn, particularly as last year alone home businesses contributed £284 billion to the UK economy.
So there is no better time to review your operations and ensure you’re supported with the right technology to give your business a solid platform for growth.
Here are some tips on how you can compete just as effectively with your larger rivals while ensuring you don’t burn a hole in your pocket.
Get your website right
It’s dangerous to assume that as long as you have a web site, you’ve ticked that box. As people increasingly search the web to find the best deals – it’s not enough to have a web presence if no one can find it or this fails to project a professional image.
The first step is ensuring you have a professional domain name and your web hosting package allows you to support domain based web email addresses (e.g email@example.com). By using your company brand as your domain name, normally associated with larger, more established companies you can start to build your online reputation.
Creating a professional website does not have to eat into time or resources. Partners, such as BT Business, offer affordable web hosting and web site build packages especially designed with the needs of small businesses in mind that can help you build an effective online profile very quickly. Again, the good news is that you now don’t need to be a tech wizard to take advantage of digital marketing. There are now services such as BT SmartSearch that give you cost-effective access to search marketing experts who can help drive customers to your website.
Find out more about web hosting.
Find out more about how BT Business can help your business thrive.
If you're thinking of starting your own business or want to learn how to grow your business online, Business Insight offers free advice on a range of topics.
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